performance marketing Archives - Sjogren + Ray Growth Partners

22 May The Relentless Hunt for “The One Thing”: How Healthcare SaaS Companies Search for the Unlock That Changes Everything

Posted at 03:46h in B2B Demand Generation, Brand & Positioning, Buyer's Journey, Marketing Psychology, Modern Growth Strategy by Dan Ray and Carrie Sjogren

Sometimes the total addressable market isn’t big at all. Sometimes it’s 2,000 people. Period. And when that’s true, everything about how you market has to change....

13 Jan Micro TAMs Are Different Terrain – And Most Marketing Fails to Respect It

Posted at 21:47h in Creative That Converts, Marketing Psychology by Dan Ray, Principal, SRGP

Sometimes the total addressable market isn’t big at all. Sometimes it’s 2,000 people. Period. And when that’s true, everything about how you market has to change....

07 Aug The Power of Reactive Narrative™

Posted at 05:13h in Creative That Converts, Marketing Psychology by Dan Ray, Principal, SRGP

Reactive Narrative™ is the art of crafting language that doesn’t just inform - it moves. It’s not about clever headlines or brand voice templates. It’s about tuning words to the emotional frequency of real people, in real moments. While AI-generated copy floods the internet with...

30 Jun We Built the Growth Engine Framework We Wish We’d Had

Posted at 22:09h in B2B Demand Generation by Carrie Sjogren, Principal, SRGP

After nearly two decades building go-to-market strategies from inside and alongside high-growth teams, we knew what was missing: a true partner. A senior growth team that could step in, see the full picture, and start driving results from day one. So we built it. SRGP exists for...

26 Jun The Great Attribution Fade – Welcome to the Grey Zone

Posted at 02:43h in B2B Demand Generation, Modern Growth Strategy by Dan Ray, Principal, SRGP

Marketing once felt like science — trackable, predictable, and clean. But in 2025, attribution has gone grey. Keywords are hidden, cookies are gone, and influence happens in places pixels can’t follow. Today’s marketers must shift from chasing perfect tracking to recognizing patterns, trust-building, and correlated...

30 May Spotting Broken Growth: It’s Not the Faucet. It’s the Cup With a Hole in It.

Posted at 05:55h in B2B Demand Generation, Brand & Positioning, Marketing Psychology, Modern Growth Strategy by Dan Ray, Principal, SRGP

You’ve got a great product, strong strategy, and leads flowing in—yet growth stalls. The culprit? A hidden drag in the system. Maybe it's sales, pricing, internal politics, or even a clunky handoff. This post breaks down the unseen blockers that kill momentum and explains why...

29 May If You’re Not Everywhere, You’re Nowhere: The Psychology of Response

Posted at 16:30h in B2B Demand Generation, Modern Growth Strategy by Dan Ray, Principal, SRGP

In 2025, even people who know you don’t always respond — so why would a stranger? Communication is fractured, attention is scarce, and no single channel guarantees results. This post breaks down the psychology of modern response, the importance of multi-touch marketing, and how being...

29 May Be a Trust Magnet in a Sea of Sameness

Posted at 02:41h in B2B Demand Generation, Brand & Positioning, Creative That Converts, Modern Growth Strategy by Dan Ray, Principal, SRGP

In today’s sea of sameness, everyone claims to be #1, streamline processes, and save you time. None of it sticks. What actually moves the needle? Trust. And trust isn’t built through product specs or polished taglines — it’s built through likability, clarity, and subtle signals...

29 May Ahh, Google Ads. What Happened?

Posted at 01:00h in B2B Demand Generation, Brand & Positioning, Modern Growth Strategy by Dan Ray, Principal, SRGP

Ahh, Google Ads. Once a performance marketer’s dream, it's now a black box of inflated costs, reduced control, and vanishing visibility. From forced automation like PMax to brand hijacking and overpriced CPCs, the platform has shifted hard. This post unpacks what’s gone wrong, why even...

28 May The Cognitive Power of Leaving Just Enough Unsaid

Posted at 20:44h in Brand & Positioning, Creative That Converts, Marketing Psychology by Dan Ray, Principal, SRGP

Great creative doesn’t always finish the sentence. The “Complete the Circle” philosophy is about leaving just enough unsaid to spark curiosity and invite participation. When design or copy leaves a small gap, the audience fills it in — often with their own ideal outcome. This...