B2B Demand Generation Archives - Sjogren + Ray Growth Partners

18 Jun The Marketing Mirage: When Busy Work Masquerades as Growth

Posted at 07:07h in B2B Demand Generation, Brand & Positioning, Commercial Growth Strategy, Growth Psychology by Dan Ray, Principal, SRGP

You’ve sat in the meeting. Everyone’s sharing updates, smiling, nodding, praising the latest blog post. But no one says “growth.” No one mentions KPIs. It feels productive - but it’s not. Welcome to marketing theater, where everyone’s busy, but the scoreboard stays blank....

22 May The Relentless Hunt for “The One Thing”: How Healthcare SaaS Companies Search for the Unlock That Changes Everything

Posted at 03:46h in B2B Demand Generation, Brand & Positioning, Buyer's Psychology, Commercial Growth Strategy, Growth Psychology by Dan Ray and Carrie Sjogren

Sometimes the total addressable market isn’t big at all. Sometimes it’s 2,000 people. Period. And when that’s true, everything about how you market has to change....

26 Jun The Great Attribution Fade – Welcome to the Grey Zone

Posted at 02:43h in B2B Demand Generation, Commercial Growth Strategy by Dan Ray, Principal, SRGP

Marketing once felt like science - trackable, predictable, and clean. But today, attribution has gone grey. Keywords are hidden, cookies are gone, and influence happens in places pixels can’t follow. Today’s marketers must shift from chasing perfect tracking to recognizing patterns, trust-building, and correlated lift....

30 May Spotting Broken Growth: It’s Not the Faucet. It’s the Cup With a Hole in It.

Posted at 05:55h in B2B Demand Generation, Brand & Positioning, Commercial Growth Strategy, Growth Psychology by Dan Ray, Principal, SRGP

You’ve got a great product, strong strategy, and leads flowing in - yet growth stalls. The culprit? A hidden drag in the system. Maybe it's sales, pricing, internal politics, or even a clunky handoff. This article breaks down the unseen blockers that kill momentum and...

29 May If You’re Not Everywhere, You’re Nowhere: The Psychology of Response

Posted at 16:30h in B2B Demand Generation, Commercial Growth Strategy by Dan Ray, Principal, SRGP

Even people who know you don’t always respond — so why would a stranger? Communication is fractured, attention is scarce, and no single channel guarantees results. This article breaks down the psychology of modern response, the importance of multi-touch marketing, and how being everywhere -...

29 May Be a Trust Magnet in a Sea of Sameness

Posted at 02:41h in B2B Demand Generation, Brand & Positioning, Commercial Growth Strategy, Creative That Converts by Dan Ray, Principal, SRGP

In today’s sea of sameness, everyone claims to be #1, streamline processes, and save you time. None of it sticks. What actually moves the needle? Trust. And trust isn’t built through product specs or polished taglines — it’s built through likability, clarity, and subtle signals...

29 May Ahh, Google Ads. What Happened?

Posted at 01:00h in B2B Demand Generation, Brand & Positioning, Commercial Growth Strategy by Dan Ray, Principal, SRGP

Ahh, Google Ads. Once a performance marketer’s dream, it's now a black box of inflated costs, reduced control, and vanishing visibility. From forced automation like PMax to brand hijacking and overpriced CPCs, the platform has shifted hard. This post unpacks what’s gone wrong, why even...

28 May SEO Isn’t Dead – But Classic SEO Is Running on Fumes

Posted at 01:52h in B2B Demand Generation, Brand & Positioning, Commercial Growth Strategy, SEO, GEO & AI Discovery by Dan Ray, Principal, SRGP

Traditional SEO isn’t dead - but it’s no longer the traffic engine it once was. Today, clicks are intercepted by AI summaries, search behavior is shifting to platforms like ChatGPT, and users expect clear answers, not keyword stuffing. This post unpacks how SEO has quietly...