At four o’clock yesterday, SRGP was on the front lines, executing strategy plans in real-world market terrain where messaging meets buyers, campaigns face reality, AI gets tested, and real human buyers are the live-time judges.
We’re headed back out in a bit.
But we have time to meet you in between.
Outcomes That Satisfy Boards and Investors
With 18 years of pattern recognition, and direction shaped by today’s actual market,
we have a sense for what works.
$100M+
in net-new pipeline
2X faster
pipeline velocity
40%
in qualified demand
18 YEARS
accelerating growth
Building The Proof Behind Your Next Stage of Growth
Your next raise, growth stage, or acquisition will be decided by evidence, not ambition. These are the six commercial signals investors, boards, and acquirers need to see – and what SRGP focuses on relentlessly.
STRATEGIC GTM PLAN BUILT + EXECUTED
You can’t scale what you haven’t mapped. We define the markets, buyers, positioning, messaging, channels, and growth motions required to reach the next stage. Then we put that strategy into market, connecting brand, content, demand, sales, and execution around one commercial growth plan.
DEMAND ENGINE ACTIVATED + CONVERTING
Pipeline isn’t a promise, it’s evidence. We build and activate the commercial engine required to create measurable demand in the markets that matter. That means reaching the right buyers, surrounding them with the right signals, converting attention into engagement, and giving sales something real to work with. The result isn’t simply more activity. It’s visible market traction and a repeatable path to growth.
MARKET RESPONSE VALIDATED + TRACKED
Investors don’t fund hope. They fund momentum. We identify, measure, and amplify the buyer signals that prove your market opportunity is real – from early engagement to pipeline growth, conversion improvement, customer expansion, and other indicators of accelerating traction.
MESSAGE-MARKET FIT VERIFIED BY BUYER BEHAVIOR
We validate message-market fit through real buyer behavior – engagement, conversion, adoption, and expansion – proving that what you’re taking to market is resonating with the people you need to reach. Those signals create a continuous feedback loop, sharpening the message, strengthening the offer, and showing where the market is pulling you next.
EXECUTION VELOCITY DEMONSTRATED
Speed is one of the strongest signals of growth. We measure how quickly we’re turning insights into action, strategy into execution, and execution into measurable progress. This demonstrates not only that you have a plan – but that you can move faster and adapt more effectively than competitors.
GROWTH INFRASTRUCTURE VALIDATED + OPERATIONAL
A growth story is only as credible as the systems behind it. We transform disconnected data, inconsistent processes, and unreliable reporting into a trusted commercial foundation that gives leadership and investors confidence in what is working, what needs attention, and where growth can accelerate. From CRM structure and data hygiene to lead management, attribution, reporting and your AI-stack, the result is a trusted foundation that allows your team to measure what matters, make confident decisions, and scale efficiently.
18+ Years. Multiple Exits. Proven Growth.
We move companies from plan to proof.
One modern commercial growth organization.
Three ways to engage.
Whether you need help identifying the right path to growth, taking a strategy into the market, or plugging in a complete growth team, you can engage SRGP based on what your company needs now.
GTM//Zero™
Find the Right Path
With a 30-Day Diagnostic + Immersion
Identify your highest-probability path to growth through a 30-day diagnostic and immersion.
GTM//One™
Meet the Actual Market
With a 120-Day Field-Tested Growth Sprint
Take a defined growth strategy into the market to execute, learn, and determine what works.
Team Embed
Grow What Works
by Embedding Decades of Pattern Recognition
Plug in SRGP as your evolved marketing department. From CMO-level leadership to hands-on execution.
Q: Does SRGP actually do the work, or just consult?
A: SRGP is end-to-end and combines executive growth leadership with the strategy, creative talent, technology, and execution needed to take growth plans from idea market pipeline growth.
Not New. Newly Focused.
Carrie Sjogren and Dan Ray spent nearly two decades together in the startup trenches and at the leadership tables of growing companies. SRGP was born not to tweak the old playbook, but to rewire it. It was created by combining proven growth principles with a modern understanding of how buyers discover, evaluate, and make decisions today.
The channels have evolved. The buyer journey has changed. AI has accelerated everything. But the goal remains the same: understand your market, meet the buyers where they are today, and create the proof that growth is possible.
SRGP is Your Business-Critical Ally
We’re not just running campaigns. We’re watching the whole playing board.
We’ve spent 18+ years shoulder-to-shoulder with executive teams across sales, product, customer success, and operations. If something is limiting growth – from weak conversion and poor customer experiences to product gaps or operational friction – it becomes our concern because it impacts your ability to scale.
We’re not your product, sales, or customer success team. But we understand how each function contributes to growth and when something is standing in the way. That’s what true growth partners do. We don’t operate in a marketing vacuum. We operate inside the realities of your business.
Because the companies that reach the next stage aren’t just the ones with great marketing. They’re the ones where the entire growth engine works together.
And that’s precisely the kind of foundation investors count on to fund, scale, or acquire.
Client Portfolio Highlight
SRGP | Growth Proven in the Moments That Matter
Challenge
Navicure was an emerging healthcare technology company with an ambitious growth agenda. Scaling it would require more than campaigns – it meant building the brand, demand engine, digital presence and marketing infrastructure capable of growing the business.
Actions
For nearly a decade, we helped build and run that growth engine from the inside, spanning strategy and leadership, demand and performance, brand and creative, and revenue and operations. Navicure became a business positioned for its next major chapter.
Results
Navicure combined with a major competitor to create Waystar. We then helped carry its brand equity, digital authority and growth momentum through the transition.
Today, Waystar is valued at more than $2.7B.
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