SRGP drives outcomes that satisfy investors, accelerate growth, and build lasting enterprise value.
Every company has the same goal. SRGP accelerates the path.
$100M+
in net-new pipeline
2X faster
pipeline velocity
40%
in qualified demand
18 YEARS
accelerating growth
Building The Proof Behind Your Next Stage of Growth
Growth isn’t built on assumptions. It’s built on evidence. These are the commercial signals that show a company is ready to scale.
STRATEGIC GTM PLAN BUILT + EXECUTED
You can’t scale what you haven’t mapped. We define the markets, buyers, positioning, messaging, channels, and growth motions required to reach the next stage. Then SRGP executes the strategy alongside you, from brand and content to campaigns, demand generation, and revenue acceleration.
DEMAND ENGINE ACTIVATED + CONVERTING
Pipeline isn’t a promise – it’s a product. We deploy multi-channel demand programs that convert. Paid, organic, referral, retargeting – it’s all calibrated to your ICP, and built to surface signal-rich leads or demand. And we’re also ready to elevate your sales team’s performance by priming the market, surrounding target buyers with the right content and signals before your SDRs make their first call.
MARKET SIGNALS VALIDATED + TRACKED
Investors don’t fund hope. They fund momentum. We identify, measure, and amplify the buyer signals that prove your market opportunity is real – from early engagement to pipeline growth, conversion improvement, customer expansion, and other indicators of accelerating traction.
PRODUCT-MARKET FIT VERIFIED BY BUYER BEHAVIOR
Traction speaks louder than words. We validate product-market fit through real customer behavior – engagement, conversion, adoption, and expansion – proving that your solution is solving a problem buyers are willing to act on. The resulting insights create a continuous feedback loop that sharpens your offering and strengthens your competitive position.
EXECUTION VELOCITY DEMONSTRATED
Speed is one of the strongest signals of growth. We measure how quickly your organization turns insights into action, strategy into execution, and execution into measurable progress. This demonstrates not only that you have a plan – but that you can move faster and adapt more effectively than competitors.
GROWTH INFRASTRUCTURE VALIDATED + OPERATIONAL
A growth story is only as credible as the systems behind it. We transform disconnected data, inconsistent processes, and unreliable reporting into a trusted commercial foundation that gives leadership and investors confidence in what is working, what needs attention, and where growth can accelerate. From CRM structure and data hygiene to lead management, attribution, and reporting, the result is a trusted foundation that allows your team to measure what matters, make confident decisions, and scale efficiently.
At the conclusion of an SRGP 30-Day GTM//Zero™ engagement, you receive your Growth Strategy Digest – a comprehensive assessment of your commercial readiness, growth opportunities, and the evidence behind your next move. The Digest becomes a boardroom-ready blueprint for what must happen next.
For companies that continue into GTM//One™, a 120-day growth sprint, those insights become execution. We transform strategy into measurable progress, culminating in the Market Proof Report – an investor-grade evidence package demonstrating traction, market validation, execution maturity, and the signals that define readiness for the next stage of growth.
18+ Years. Multiple Exits. Proven Growth.
We move companies from plan to proof.
Not New. Newly Focused.
Carrie Sjogren and Dan Ray spent nearly two decades together in the startup trenches and at the leadership tables of growing companies. SRGP was born not to tweak the old playbook, but to rewire it. It was created by combining proven growth principles with a modern understanding of how buyers discover, evaluate, and make decisions today.
The channels have evolved. The buyer journey has changed. AI has accelerated everything. But the goal remains the same: understand your market, meet the buyers where they are today, and create the proof that growth is possible.
Q: Do you actually do the work, or just advise?
A: We do both. SRGP brings the strategy, creative talent, technology, and execution required to transform how companies grow.
Most advisors leave you with a strategy. Most agencies deliver a service. SRGP combines executive growth leadership with the creative, technical, and operational expertise required to transform the entire commercial engine.
Your Embedded Growth Team
Enterprise-level growth talent, compressed into a nimble, execution-first team focused only on the work that creates measurable growth:
Strategy & Leadership
- Executive Growth Leadership
- Growth Strategy
- GTM Architecture
Brand & Creative
- Brand Strategy & Identity Evolution
- Messaging Architecture
- Creative Direction
- Graphic Design
- Website & Digital Experiences
- Video Storytelling
Demand & Performance
- Paid Media Strategy & Management
- SEO, GEO, AEO & Content Strategy
- Social Media Strategy
- Email Nurture & Automation
Revenue & Operations
- CRM Optimization
- Marketing Operations
- Attribution & Analytics
- Sales Alignment & Enablement
- Project Leadership
The Commercial Growth Engine We Build
Familiar capabilities are strategically deployed for today’s nonlinear buyer landscape. You’re activating two decades of growth expertise, distilled into a focused team that only does what moves the business forward:
- Growth Strategy & Commercial Roadmap
- Brand Transformation
- Market Positioning & Strategic Narrative
- High-Converting Websites & Digital Experiences
- Demand Generation Programs
- Paid Media & Creative Campaigns
- Content Ecosystems
- Sales Acceleration & Buyer Priming
- CRM & Growth Infrastructure
- Analytics, Attribution & Growth Intelligence
SRGP is Your Business-Critical Ally
We’re not just running campaigns. We’re watching the whole playing board.
We’ve spent 18+ years shoulder-to-shoulder with executive teams across sales, product, customer success, and operations. If something is limiting growth – from weak conversion and poor customer experiences to product gaps or operational friction – it becomes our concern because it impacts your ability to scale.
We’re not your product, sales, or customer success team. But we understand how each function contributes to growth and when something is standing in the way. That’s what true growth partners do. We don’t operate in a marketing vacuum. We operate inside the realities of your business.
Because the companies that reach the next stage aren’t just the ones with great marketing. They’re the ones where the entire growth engine works together.
And that’s precisely the kind of foundation investors count on to fund, scale, or acquire.
Client Portfolio Highlight
SRGP | Growth Proven in the Moments That Matter
Challenge
In one of the most significant mergers in healthcare tech and after a decade growing Navicure’s brand and growth engine, a merger with a top competitor created Waystar. It demanded a high-stakes transition where equity, traffic, and trust had to survive intact.
Actions
We helped shape the early Waystar GTM, identity and brand, which remains today. We led the design and launch of its first public-facing site and preserved Navicure’s industry dominant SEO, content strength, leadgen engine, and deeply integrated martech systems – that we ourselves had built.
Results
Waystar debuted cleanly with zero loss of the momentum achieved by the two powerhouse companies it grew out of. Today, it’s valued at over $2.7B – a trajectory built on the foundation we spent a decade executing at Navicure, and maintained through a seamless transition.
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07Aug