What AI Should Change About Your Marketing Team
Reading Time: 4 minutesMost companies don't struggle because they lack a growth strategy. They struggle because too few people share the same understanding of it. After...
17 July, 2026
Dispatches from
Most growth advice comes from the sidelines. These field notes don’t. Every article here is drawn from SRGP’s real experiences inside real growth-stage companies – patterns we’ve observed, problems we’ve solved, mistakes we’ve watched unfold, and lessons we’ve learned while helping companies navigate growth.
These aren’t recycled marketing tips. They’re dispatches from inside the work.
The Market Gets the Final Vote
Reading Time: 5 minutesEvery growth-stage company eventually faces the same challenge: deciding which growth opportunity deserves the organization's limited time, capital, and attention before anyone knows...
13 July, 2026
Why Smart Companies Still Pull in Different Directions
Reading Time: 6 minutesMost companies don't struggle because they lack a growth strategy. They struggle because too few people share the same understanding of it. After...
13 July, 2026
The AI Era Is Replaying an Old Movie: When Speed Starts Replacing Judgment
Reading Time: 4 minutesEvery generation of marketing technology promises speed. AI is no different. Having lived through SEO, Google Ads, CRM, marketing automation, and now AI,...
03 July, 2026
The Marketing Mirage: When Busy Work Masquerades as Growth
Reading Time: 2 minutesYou’ve sat in the meeting. Everyone’s sharing updates, smiling, nodding, praising the latest blog post. But no one says “growth.” No one mentions...
18 June, 2026
The Relentless Hunt for “The One Thing”: How Healthcare SaaS Companies Search for the Unlock That Changes Everything
Reading Time: 11 minutesSometimes the total addressable market isn’t big at all. Sometimes it’s 2,000 people. Period. And when that’s true, everything about how you market...
22 May, 2026
Micro TAMs Are Different Terrain – And Most Marketing Fails to Respect It
Reading Time: 5 minutesSometimes the total addressable market isn’t big at all. Sometimes it’s 2,000 people. Period. And when that’s true, everything about how you market...
13 January, 2026
The Power of Reactive Narrative™
Reading Time: 4 minutesReactive Narrative™ is the art of crafting language that doesn’t just inform - it moves. It’s not about clever headlines or brand voice...
07 August, 2025
The Great Attribution Fade – Welcome to the Grey Zone
Reading Time: 3 minutesMarketing once felt like science - trackable, predictable, and clean. But today, attribution has gone grey. Keywords are hidden, cookies are gone, and...
26 June, 2025
Spotting Broken Growth: It’s Not the Faucet. It’s the Cup With a Hole in It.
Reading Time: 3 minutesYou’ve got a great product, strong strategy, and leads flowing in - yet growth stalls. The culprit? A hidden drag in the system....
30 May, 2025
If You’re Not Everywhere, You’re Nowhere: The Psychology of Response
Reading Time: 3 minutesEven people who know you don’t always respond — so why would a stranger? Communication is fractured, attention is scarce, and no single...
29 May, 2025
Be a Trust Magnet in a Sea of Sameness
Reading Time: 2 minutesIn today’s sea of sameness, everyone claims to be #1, streamline processes, and save you time. None of it sticks. What actually moves...
29 May, 2025
- 1
- 2