18 Years. Multiple Growth Chapters. One Shared Playbook.

For nearly two decades, Carrie Sjogren and Dan Ray have worked shoulder-to-shoulder inside technology companies, building brands, scaling demand engines, navigating acquisitions, supporting new growth stages, and turning strategy into measurable commercial outcomes. SRGP represents everything they’ve learned.

Carrie Sjogren, Principal + Co-Founder

Carrie is a growth operator known for transforming complexity into clarity. Across more than twenty years in SaaS and healthcare technology, she has led teams through periods of rapid scale, aligning strategy, people, and execution around the initiatives that drive revenue and momentum.

Dan Ray, Principal + Co-Founder

Dan specializes in translating growth strategy into market impact. With roots in agency creative and two decades inside high-growth SaaS organizations, he has built brands, messaging systems, digital experiences, and demand programs that turn attention into engagement and engagement into measurable growth.