25 May The Marketing Mirage: When Busy Work Masquerades as Growth
Posted at 07:07h
in B2B Demand Generation, Brand & Positioning, Marketing Psychology, Modern Growth Strategy
You’ve sat in the meeting. Everyone’s sharing updates, smiling, nodding, praising the latest blog post. But no one says “growth.” No one mentions KPIs. It feels productive — but it’s not. Welcome to marketing theater, where everyone’s busy, but the scoreboard stays blank....