Brand & Positioning Archives - Sjogren + Ray Growth Partners

30 May Spotting Broken Growth: It’s Not the Faucet. It’s the Cup With a Hole in It.

Posted at 05:55h in B2B Demand Generation, Brand & Positioning, Marketing Psychology, Modern Growth Strategy by Dan Ray, Principal, SRGP

You’ve got a great product, strong strategy, and leads flowing in—yet growth stalls. The culprit? A hidden drag in the system. Maybe it's sales, pricing, internal politics, or even a clunky handoff. This post breaks down the unseen blockers that kill momentum and explains why...

29 May Be a Trust Magnet in a Sea of Sameness

Posted at 02:41h in B2B Demand Generation, Brand & Positioning, Creative That Converts, Modern Growth Strategy by Dan Ray, Principal, SRGP

In today’s sea of sameness, everyone claims to be #1, streamline processes, and save you time. None of it sticks. What actually moves the needle? Trust. And trust isn’t built through product specs or polished taglines — it’s built through likability, clarity, and subtle signals...

29 May Ahh, Google Ads. What Happened?

Posted at 01:00h in B2B Demand Generation, Brand & Positioning, Modern Growth Strategy by Dan Ray, Principal, SRGP

Ahh, Google Ads. Once a performance marketer’s dream, it's now a black box of inflated costs, reduced control, and vanishing visibility. From forced automation like PMax to brand hijacking and overpriced CPCs, the platform has shifted hard. This post unpacks what’s gone wrong, why even...

28 May The Cognitive Power of Leaving Just Enough Unsaid

Posted at 20:44h in Brand & Positioning, Creative That Converts, Marketing Psychology by Dan Ray, Principal, SRGP

Great creative doesn’t always finish the sentence. The “Complete the Circle” philosophy is about leaving just enough unsaid to spark curiosity and invite participation. When design or copy leaves a small gap, the audience fills it in — often with their own ideal outcome. This...

28 May Why Bright Creative Still Wins: The Underrated Power Behind Every Click

Posted at 20:35h in Brand & Positioning, Creative That Converts, Modern Growth Strategy by Dan Ray, Principal, SRGP

Creative isn’t decoration - it’s strategy. In today’s fragmented, attribution-blurred world, the most reliable growth lever is magnetic, psychology-driven design. Great creative stops the scroll, guides behavior, and sets the tone for everything that follows. This post explores how bright creative fuels conversions, shapes perception,...

28 May SEO Isn’t Dead — But Classic SEO Is Running on Fumes

Posted at 01:52h in B2B Demand Generation, Brand & Positioning, Modern Growth Strategy, SEO by Dan Ray, Principal, SRGP

Traditional SEO isn’t dead — but it’s no longer the traffic engine it once was. In 2025, clicks are intercepted by AI summaries, search behavior is shifting to platforms like ChatGPT, and users expect clear answers, not keyword stuffing. This post unpacks how SEO has...

25 May The Marketing Mirage: When Busy Work Masquerades as Growth

Posted at 07:07h in B2B Demand Generation, Brand & Positioning, Marketing Psychology, Modern Growth Strategy by Dan Ray, Principal, SRGP

You’ve sat in the meeting. Everyone’s sharing updates, smiling, nodding, praising the latest blog post. But no one says “growth.” No one mentions KPIs. It feels productive — but it’s not. Welcome to marketing theater, where everyone’s busy, but the scoreboard stays blank....