Vanity metrics are out. Signal-based growth is in.
We don’t just track clicks, opens, or impressions. SRGP delivers and measures real movement – proof that buyers are progressing, trust is building, and revenue leaps are closer. We focus on modern KPIs that map to actual behavior, not assumptions. These are the metrics that tell us what’s working, where friction lives, and how fast we’re winning.
Core Growth KPIs We Track
Outcome-focused, behavior-driven indicators are at the heart:
- Qualified Intent Signals – High-signal early interactions from ICP buyers
- Demo-to-Close Rate – % of demos that become paying customers
- CAC per Path – Acquisition cost segmented by channel or motion
- Time-to-Signal – How quickly buyers show meaningful intent after first touch
- Buyer-Sourced Attribution – Influence sources as reported by actual buyers
- Pipeline Growth (Net New) – Qualified pipeline growth quarter-over-quarter
- Motion-Level Velocity – Time from discovery to conversion per buyer type
- Content Influence Rate – % of closed deals influenced by mapped content
- Internal Buy-In Actions – Assets shared internally by champions/stakeholders
- Referral Loop Activation Rate – % of customers entering advocacy mode
- Revenue Efficiency per Channel – Revenue impact versus spend, by channel
- Sales Cycle Compression – Reduction in time to close across segments
Supporting Diagnostics
We also track traditional metrics to inform channel health and spot tactical friction points:
- Website Traffic (total and source-specific)
- Conversion Rates (per page or form)
- Email Open and Click-Through Rates
- Ad CTRs
- Bounce Rate and Time on Page
- Cost per Click / per Lead
- Channel-Level Spend
- Form Fill Rate
Most marketing teams focus only on the diagnostics. We go miles further. Metrics like traffic and open rates help us optimize, but it’s the buyer signals, motion data, and revenue velocity that define success.
That’s the difference between doing marketing and driving growth.
